Copywriter & Content Manager

• Created content marketing strategy and maintained content calendar
• Managed contract writers
• Crafted blogs, web content, brochures, e-books, thought leadership articles for executives, social media posts and other marketing collateral

Copywriter

• Crafted key messaging and creative content for product marketing, brochures, social media, advertisements and corporate communications
• Generated executive messaging for CEO, VP of Human Resources, and CTO across LinkedIn platform
• Wrote nomination for Lear’s ConfigurE+ innovation, which won a 2019 Automotive News PACE Award

Marketing Content Developer

• Developed ideas and wrote content for all internal- and external-facing marketing materials, including brochures, newsletters, press releases, blog articles, mobile apps, social media posts, video scripts, sales pitches, white papers, e-books and web content
• Contributed to IT product and service branding by developing names, taglines, personas and key messaging
• Collaborated with SMEs to write technical documents

Freelance Copywriter

• Partnered with art directors and creative director to develop copy for Buick, GMC, GM Fleet, Cadillac and ACDelco ad campaigns, websites and social media channels

Web Content Manager

• Wrote product copy and managed content in CMS
• Crafted over 100 articles and managed company’s health and wellness blog

Freelance Writer & Editor

• Edited, proofread and rewrote articles to increase readability, audience comprehension and website page views

Editorial Intern

• Edited over 50 articles and advertisements while consistently meeting deadlines